The success of your marketing campaign depends on many factors, and while some are beyond your control, you can have a significant influence on others.
The first and most important item when creating your marketing strategy is that you have a clearly defined target group and are aware of who you are targeting. In marketing, they say ˝Talk to everyone, and you’ll sell to no one.˝
Ask yourself what problem your product or service solves and what type of person might find it helpful and exciting. From that point, you can start creating your ideal customer, that is, as they say in marketing – buyer persona. Describe that person in as much detail as possible: age, location, gender, occupation, interests, etc.)
The next question you need to ask yourself is: Would these people be willing to shell out a certain amount of money for the product or service you offer? If the answer is no, you should go back to the beginning, reevaluate the product or service itself, but also the target group.
When you finish this part of the process, ask yourself your expectations for the campaign you’re creating. What are your goals, what do you want to achieve? It can be spreading brand awareness, attracting new customers, collecting leads, increasing sales of a particular product or service, driving more users to your landing page, etc.
The goals you set must be realistic and achievable before you embark on the campaign implementation strategy itself. In this way, you can precisely monitor and measure success through defined KPIs (Key Performance Indicators) by the goals you have set for yourself.
Furthermore, define how much you are ready to invest in your campaign. If you lack original ideas, we recommend that you be inspired by your competitors’ work but by no means steal their ideas.
The success of an inbound campaign largely depends on the audience’s engagement, so you need to encourage them to react and participate. One of the better ways to achieve this goal is to create a giveaway that will attract more participants and encourage them to share your posts on their profiles, tag friends and family, etc.
Another fun way to engage the audience is through gamification, i.e., creating an interesting game, quiz, memory game, etc., that will encourage users to actively participate in your marketing campaign.
Be that as it may, we are aware that not everyone will want to buy your products and services right away, so it is important that you also offer something free, high-quality and unique, such as e-books, brochures, case studies, free consultations, etc. a way to stand out from the competition and give the audience the opportunity to learn more about the products and services you offer and thus maybe, in the future, decide to buy them.
We can safely say that virality is the tremendous success a campaign can achieve. To increase your chances of that happening, make your campaign easy to share on social networks and offer some rewards to users who share your content on their profiles.
More is not necessary and better! Keeping in mind the characteristics of your target group, choose the channels through which you will advertise, be it social networks, paid ads on them, press releases, e-mail marketing, etc. Carefully consider what would be the most successful way to reach the desired group that could be interested in the product or service you offer.
To ensure your campaign’s success, it is essential to monitor ROI and analytics and carry out further optimizations based on this data. Most platforms already offer detailed analytics of profiles, user behavior, and overall campaign performance, which can greatly facilitate future adjustments.
To be one step ahead with your future strategies, closely observe and collect data about your target audience so that you can further create the most personalized content that will deeply resonate with your potential customers.