You will agree that most people check their inbox daily so the reach of email marketing is assured.
Statistics tell us that 40% of B2B advertisers claim that newsletters are crucial to their success, and 73% of millennials prefer brands to contact them via e-mail.
E-mail marketing continues to play a very important role in the marketing campaigns of brands, providing numerous advantages over other forms of communication with target groups. The first of these possibilities is personalization, which starts from the use of the name of the person to whom the mail is sent, to more targeted content that is created after segmenting the audience according to certain characteristics (age, gender, location, new customer, returning customer, etc.) in order for the mail marketing campaign to be as successful as possible, it is crucial to do a good segmentation and personalization of the audience.
Another advantage of this form of digital marketing is that it enables receiving feedback from the audience, which facilitates further optimization. Email marketing can improve sales, and 59% of advertisers claim that this channel generated the highest ROI.
But what do those on the other side, who receive newsletters and promotional e-mails, say?
59% of respondents claim that they decided to buy thanks to an e-mail they received from a certain brand. One of the reasons why this is so is that users voluntarily left their e-mail address and accepted receiving promotional material, wanting to stay in contact with the brand.
It is precisely this contact, i.e. communication with the audience, that is an important feature of this form of marketing, because it builds trust and loyalty, which is very important for any brand.
Consistently sending newsletters enables constant engagement of the audience, even during “dead” seasons. It brings customers to the destination website and therefore it is essential that each email contains a CTA that will invite the user to further interact with the brand and its online presence.
This type of marketing is very profitable, because all you need is a copywriter and a graphic designer, and the content can be prepared and scheduled in advance, ensuring that each newsletter reaches the exact person at the exact time.
Quality and valuable content in emails attracts customers to keep coming back to the brand and interact with it, which results in a better ROI.
Do not shy away from self-promotion in your e-mails, because the audience has voluntarily agreed to receive them, so use this opportunity to the greatest extent possible and work on building brand awareness.
The advantage of e-mail marketing over social networks is that you build your own contact list over which you have complete control, not your e-mail provider, which is not the case with social networks. If they fall, you lose all your followers and potential customers.
In the body of your newsletter, you can include links to social networks, which can increase the reach of your brand, and detailed analytics enable monitoring of user behavior, which contributes to more successful optimization.
This form of marketing advertising helps you save a lot of time, because it is possible to automate various segments of campaigns in accordance with the behavior of the audience, which can also be achieved through A/B testing.
Collecting a large amount of data through sign-up forms and clicking on links leading to social networks enables further and more detailed audience segmentation and the creation of personalized and relevant content.
