Whether it’s just a few sentences or a longer blog post, writing quality text, or the so-called copy, is crucial to the success of your marketing efforts. Although your visual may be very attractive, if the text that accompanies it does not interest the potential customer, all your efforts are in vain.
What makes a well-written text that will encourage the buyer persona to take the desired action?
Bearing in mind that the attention span of today’s man is getting shorter and shorter, the most important part of the text is the very beginning or the so-called lead. Research shows that it has an 80% success rate in achieving conversions, due to the fact that a potential customer will not read to the end a text that does not interest him from the very beginning.
When writing a text whose goal is to take the desired action on the part of buyers/clients, you should keep in mind that people make decisions based on emotions, not reason, so the goal is to arouse some emotional reaction in the target group. In addition, the text should also be original and intriguing, regardless of how ˝boring¨ the topic is.
It is recommended to use concise and clear language, without redundant words, therefore we advise you to ˝comb˝ your texts before publishing them in order to directly communicate the message to potential customers.
Every successful copy ends with a direct call to action, or CTA. When designing a call to action, care should be taken that it is not overly aggressive and attacking, but that it naturally invites the buyer persona to take the desired action.
Naturally, originality is expected when writing texts, so we dissuade you from leaving the task to ChatGPT, which will not do the job as satisfactorily as the human brain can.
All in all, the key parameters for writing a good text are: stimulating an emotional reaction in the target group, conciseness and simplicity of language, using a style in accordance with the language of your buyer persona and a seductive lead or title.
